Photography was invented to create a printed medium. Somewhere along the path of digitisation, techniques and the subtle art of developing a mouth-watering physical piece of art has been lost. Here are the top three mistakes we see across our floor that can be quite detrimental to the final print of a photograph.
1: NOT SHOOTING IN RAW
Start with the end in mind! Shooting in Raw is one of the first things you need to be doing in order to capture the utmost detail in what you are shooting. Although this matters less if shooting for digital/social media purposes, it certainly does for print. In most cases this goes without saying, but we find forgetfulness of changed settings plays a major part in this common mistake.
2: SAVING AS SCREEN RESOLUTION
This is another common problem we see. Any images being saved for website/digital platforms will generally be around 72DPI, this will lower the file size which is needed for workability and loading times. Although, This resolution is far to low to produce a crisp print with razor sharp detail. On paper, the eye will generally pick up a printed image as being poor quality below 200DPI. As a rule of thumb, a good working resolution for print is 300DPI.
3: SCREEN BRIGHTNESS AND INCORRECT CALIBRATION
Colour correction and image editing play a major role in a final print. Some tips to ensure you get the best visual representation on screen is to perform a colour calibration in your screen settings and to dull down your screen brightness! Working off about 30% should do the trick. It may seem quite dark at first when reducing from 100% but you will be amazed at the difference in the finished product.
There you have it, 3 common mistakes we see here at Created For Life. For more tuition, questions, queries or anything else, feel free to reach out to the team on 4367 8499 or email firstname.lastname@example.org.